Wedding budgets reimagined.
Role
Branding, UI design, graphic design
Tools
Figma, Adobe Illustrator, Adobe Photoshop
Wedded Bliss is a wedding budget dashboard. Designed to tackle couples who are struggling to find a budget for their happily-ever after.
Wedded Bliss combines the aesthetics of wedding & romance, with the sophistication of an app.
Duration
September-December 2021
Research
Subject/Facts
$28,000
$19,000
$21,680
$10,000
The average wedding in 2019 was $28,000.
Due to Covid-19, the average budget decreased to $19,000.
By 2021, the budget for weddings increased slightly, to $21,680.
According to Business Insider, the average wedding venue is $10,000.
“Not everyone has the kind of money or the time to spend on a wedding. In some cases, that half of an income.”
The Audience
Target Market
Adults
Male/Female; &/or same-sex couples
Ages 25-40
Engaged to be married
Have certain desires & a particular vision in terms of what they want for a wedding.
About
Ages: 30 & 32
Statuses: Engaged to be married
Jobs: Yoga instructor & bank teller
Income: $50K each
Location: San Jose, CA
Frustrations
Both never learned how to budget their
money & have contrasts in what parts of the
wedding are most important for their budget & what isn’t.
Both want to take charge in the wedding planning budget process.
Amanda Rollins & Sonny Carisi
“We want to find a way to budget our wedding in a way that can benefit both parties & be fun to use.”
Hobbies & Habits
Traveling, couples trips
Surfing & Canoeing
Volunteering for various charities
Cooking & Baking
Goals
Both want a budget tracker to track their expenses for the various categories of their wedding.Try & add customization to the wedding budget.
Mood Board
I came up with these mood boards to express the app’s ideal overall feeling.
Branding Process
Final Logo
Branding Process
Style Tile
Typography
I chose Monterrat since I thought it best matched the app’s overall theme.
Montserrat: ExtraLight, Light, Medium, Regular, & Thin
Montserrat: SemiBold, Bold, ExtraBold, & Black
End Product
Screens
Dashboard customization
Empty dashboard
Onboarding Screens
These are the main colors that the client has requested to use. The slight issue is that these colors are kind of saturated. Though they insist that I use these colors.
Dashboard w/ data
Closing
Final Screens
More to come…
This case study is ongoing, & will be updated.