Branding & logo design for PlayN’ Hooky
Role
Graphic Design, Visual Design
Tools
Figma
PlayN’ Hooky is a 41-foot luxury sports fishing boat. The boat is the ideal luxury comfort vessel within the San Francisco Bay Area. This vessel is one of 2 luxury yachts. The other vessel named the Pacific Pearl (both yachts are part of Pacific Pearl Charters). Both are ideal companions for those interested in the same thing, fishing.
Duration
June 2023-Present
I love fishing!
New yacht, new beginnings!
Quick facts!
Vessel Type: Canoe Cove, British Columbia
Length: 41’ x 13’
Guest Capacity: 6
A spacious heated cabin with luxury amenities such as a full galley (stovetop, microwave oven, full sink, hot & cold running water, coffee maker, etc..)
Comfortable seating, expansive windows for exceptional visibility, a spotless restroom, & room to stow your belongings.
Powered by a pair of 300hp clean burning Volvo diesel engines that can cruise at 16 knots for quick yet comfortable fishing.
Helm features the latest in safety, communication, navigation, & fish finding electronics.
A spacious heated cabin with luxury amenities such as a full galley (stovetop, microwave oven, full sink, hot & cold running water, coffee maker, etc..)
Comfortable seating, expansive windows for exceptional visibility, a spotless restroom, & room to stow your belongings.
The fishing deck is roomy & clean, and is armed with the most reliable fishing gear available.
Offers custom build Calstar rods with Shimano Trinidad reels.
Make a reservation for PlayN’ Hooky here.
Services..
Private Charters & tours
Fishing: Dungeness Crab/ Rockfish | Salmon, Potluck & Rockcod/Lingcod
Existing logo
This logo is for another boat that the company personally owns.
The clients requested that this logo be used as a complimentary piece for the new logo.
Logo features a pelican, a nautical bird.
The dark teal in the color palette is reminiscent of ocean water typically seen at the docks.
Word Map
Some terms I found that described the luxury yacht.
Mood Board
I created a mood board that described the client’s existing branding. Accompanied by the company’s existing website, interviews & testimonials.
Sketches
I was inspired by nautical aesthetic & researched many possibilities, & came up with this assortment to show to the clients.
So I created a image of a pelican & provided similar text layouts to the logo.
Narrowing down..
Out of the many ideas & sketches, we narrowed them down to this sketch.
Though they preferred to have the logo changed to look like their previous logo, but loved the layout.
Source: https://pacific-pearl.squarespace.com/about/#about-playn-hooky